Anya KorzunChallenge: Expand Tecno’s reach and drive Video Views on TikTok
Tecno, a leading smartphone brand known for its affordable yet feature-rich devices, approached Influencer Azerbaijan with a clear goal: increase brand visibility and video views on TikTok among a wide but relevant audience. Since Tecno’s sales are primarily driven through partner retailers and offline campaigns, the main goal was to boost awareness and interest through high-reach, engaging video content — while also driving traffic via strong CTAs that consistently generate a high volume of clicks.
To achieve this, Influencer.az partnered with Evido, a specialized social media advertising platform that unlocks advanced campaign functionality, expert support, and 0% commission fees in Azerbaijan — a significant benefit for brands looking to scale efficiently.
Strategic Approach: simplicity, speed, and authenticity
Audience Targeting:
Instead of hyper-targeting, Influencer.az chose a broad but intentional audience: users aged 18–44 who are highly active on mobile, interested in tech, entertainment, gaming, and social media. This approach is especially reasonable for products in the low price category, where wider reach and volume often drive great results. It also allowed TikTok’s algorithm to optimize delivery within a relevant yet scalable interest sphere.
Ad Placement:
The agency team tested both In-Feed and Search Feed placements, ultimately committing to In-Feed Ads based on performance. Search Feed did not show sufficient results for Tecno’s type of product, and Evido’s experts confirmed this strategic choice.
Creative Execution:
Campaign creatives focused on short, high-energy videos 10+ seconds, shot in a natural style. Surprisingly, high-production edits with overlays and graphics underperformed. TikTok’s audience responded better to authentic, spontaneous clips.
KPI planning:
Since the campaign prioritized awareness over direct sales, Influencer.az and Tecno focused on metrics that reflected visibility and user interest. The main KPIs included:
- 6-second views, Impressions, and CPM for measuring reach.
- CTR and CPC, since each video included a subtle CTA.
- Engagement Rate to gauge content effectiveness.
Execution Powered by Evido
With access to Evido’s full-featured TikTok Business Manager, Influencer.az was able to:
- Launch campaigns with advanced targeting and bidding tools not available in standard TikTok setups.
- Continuously optimize content and placements based on live performance data.
- Leverage Evido’s expert support team for troubleshooting, creative review, and second opinions—at no extra cost.
- Generate detailed monthly reports for Tecno tracking key performance indicators such as Impressions, CTR, Engagement Rate, CPM, and CPC.
Results: Exceptional Engagement and Platform Learning
- +60% increase in video views over the baseline.
- around 800 000+ total impressions, driving strong brand visibility on the platforms
- CPM of $0.24 and CPC of just $0.08, reflecting highly economical reach and excellent cost-efficiency
- CTR peak of 1.8% during top-performing periods — indicating content relevance and user interest
- Higher-than-expected engagement, with a noticeable uptick in organic followers and user comments on client's TikTok profile.
This data-driven success allowed the agency to better understand its TikTok audience, optimize content formats, and refine its messaging for future campaigns.
Why TikTok Outperformed Other Platforms
Influencer.az and Tecno chose TikTok as the primary platform for this campaign after carefully comparing its potential with other social media channels. While platforms like Instagram offer a mix of content formats — photos, carousels, stories, and reels — TikTok focuses entirely on short-form video. This single-format environment ensures that all users are in a video-first mindset, simplifying creative production and increasing the likelihood of engagement.
Moreover, TikTok’s user base is rapidly growing and highly active, with not only Gen Z but also older demographics integrating into the platform. This broadening audience allows brands like Tecno to reach both young tech enthusiasts and price-sensitive consumers across age groups.
Another key differentiator is TikTok’s Discovery algorithm. Unlike Instagram, where content visibility heavily depends on follower count or paid reach, TikTok enables even small accounts to go viral through strong content and smart timing. Influencer.az leveraged this to help Tecno enter trending spaces quickly, gathering real-time feedback from users and achieving exposure that would have required significantly higher investment on other platforms.
Conclusion
Tecno’s campaign proved that authentic, creative content outperforms overproduced ads. Testing organic performance before scaling helped shape a smarter strategy, and treating TikTok as a community — not just a platform — built real audience connection.
Crucially, success was strongly supported by Evido as a trusted partner. With full access to TikTok’s advanced tools, expert guidance, and a 0% commission model, Evido empowered Influencer.az to unlock the platform’s full potential—both efficiently and creatively.
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