Adhand TeamWhen Perfect U, a Cyprus-based beauty retailer, decided to explore TikTok as a new growth channel, they partnered with creative agency Summercliff to lead the campaign execution — and brought in Evido to unlock the full potential of TikTok Ads in Cyprus.
As TikTok’s infrastructure in Cyprus comes with significant limitations, Evido played a crucial role, providing:
- Full business manager access with advanced campaign settings
- Local whitelisting and Cyprus targeting
- Strategic support, creative consultancy, and day-to-day troubleshooting
All under a 0% commission model, giving agencies and advertisers like Summercliff and Perfect U everything they need to run high-impact campaigns with full flexibility and expert backup.
Challenges & Objectives
This was Perfect U’s first-ever TikTok campaign, and the objective was clear: maximize video views and boost brand visibility among Cyprus-based women interested in beauty and skincare.
Key priorities included:
- Reaching new audiences in Cyprus via low-cost video advertising
- Keeping the campaign engaging with multiple creatives
- Leveraging influencer content through Spark Ads for authenticity
- Building familiarity with TikTok’s ad platform through expert guidance
Creative & Strategy Execution
The campaign ran from May 1 to July 14, 2025, using Spark Ads based on influencer-generated content to drive authentic engagement and build trust with the female audience.
Campaign Details:
- Goal: Video views (6-second focused view optimization)
- Format: Spark Ads (influencer-led)
- Targeting: Broad, Cyprus-based female audience
- Creative Strategy: Multiple variations to avoid fatigue
- Platform Setup & Support: Enabled and managed via Evido
Spark Ads proved particularly effective by blending into the organic feed and using real content from local influencers to make Perfect U’s message resonate with its target group.
Performance Highlights
- Impressions: 1,198,200
- 6-second views: 91,793
- View rate: 97%
- Profile visits: 1,293
These results show that even with a view-focused objective, the campaign brought measurable impact in terms of engagement and profile actions and contributed to a modest lift in eShop sales.
Why TikTok worked for Perfect U
With CPMs as low as $0.57, TikTok offered a cost-effective channel to expand reach and connect with Perfect U’s core demographic. The use of Spark Ads further amplified visibility by tapping into influencers’ existing followings, resulting in:
- More trusted ad experiences
- Increased engagement and profile traffic
- Strong brand lift among the right audience
Takeaways
✅ Spark Ads with influencer content can deliver both scale and authenticity
✅ Localized support from Evido removes platform limitations in Cyprus
✅ Multiple creatives help avoid fatigue and sustain performance
✅ TikTok’s low CPMs and native formats make it a viable option even for upper-funnel goals
About the Partners
Perfect U is a Cyprus-based beauty and skincare retailer focused on empowering men & women through high-quality, accessible beauty products—sold both online and in stores.
Summercliff is one of Cyprus’ leading creative agencies, with a client list that includes Leroy Merlin, Marks & Spencer, Dilmah, HiPP and Vitabiotics. Their mix of creativity, in-house IT, and marketing expertise made them the ideal partner for this campaign.
Evido empowers advertisers and agencies across the region with full access to TikTok’s advertising infrastructure, strategic support, and zero-fee expert guidance—enabling successful campaigns even in limited or unsupported markets like Cyprus.
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