Anna VoroninaHow OHM Agency and Evido by Aitarget launched a fintech app in Africa and scaled to 106k installs
The Challenge That Scares Most
A fintech app focused on trading and investments. Target markets: African countries and select Asian regions. KPI: Cost Per Install with monetization built into the app mechanics.
Main Challenges
- Meta heavily moderates anything finance-related — from creatives to ad copy
- Risk of account bans when scaling — one wrong move = account suspended
- Need for scalable install volume with controlled CPI
- Operating in emerging markets with varying purchasing power
The project launched with OHM Agency — an agency with expertise in finance, gaming, and e-commerce. For infrastructure and safety, we brought in Evido by Aitarget.
Strategic Approach
Why Meta Ads
- App Promotion optimized for In-App Events
- Sufficient audience volume for scaling
- Interest-based targeting
Targeting Setup
Age: 21–65
Gender: All
Interests:
- Investing & Trading (Stock Market, Forex, Indices)
- Trading platforms: eToro, FXCM, MetaTrader 4, Plus500
- Technical analysis, market trends
- Online trading education
Creative Strategy: What Worked
In fintech, you can't just "pump out" aggressive creatives. Every element goes through moderation. We built a safe but effective approach.
What We Showed
- Real app interface — no "guaranteed profits" or "get rich quick"
- Promo codes and entry offers — STEP100, first deposit bonus
- Value exchange — demo account, educational materials, test bonuses
- Regular creative rotation — reducing creative fatigue, testing new hypotheses
Importantly, all creatives included mandatory compliance disclaimers:
"Investments involve risk, including the loss of all funds. It is recommended to undergo training before starting, as this may not be suitable for everyone."
Working Creative Examples
Creative #1: Direct Offer with Promo Code
Focus on immediacy with a clear CTA. Interface demonstration + STEP100 promo code.
Creative #2: Emotional Story
Astronaut symbolizes "new horizons" and "stepping into the future." Focus on aspirations, not quick profits.
Why Creatives Passed Moderation
- No guaranteed return promises
- Clear risk disclaimers
- Visual honesty — showing the real product
The Role of Infrastructure: Evido by Aitarget
Given strict fintech advertising regulations and Meta's heightened requirements for financial products, advertising infrastructure played a critical role in this project.
What Evido Delivered
- Proper account setup for fintech vertical — compliance with Meta policies, reducing rejection risks at the structural level
- Responsive moderation support — analyzing rejection reasons, recommending safe messaging
- Testing speed — fast launches without blocking delays
Bottom line: The OHM Agency team could focus on growing performance metrics and scaling campaigns without getting bogged down in operational and moderation constraints.
Results Over the Last 30 Days
Total Installs: 106,093
Breakdown by Country
Country | Installs | CPI vs. Average |
Nigeria 🇳🇬 | 26,644 | -32% cheaper |
DR Congo 🇨🇩 | 5,667 | -43% cheaper |
Kenya 🇰🇪 | 7,609 | -21% cheaper |
Tanzania 🇹🇿 | 6,384 | -19% cheaper |
Cameroon 🇨🇲 | 4,963 | -7% cheaper |
South Africa 🇿🇦 | 4,499 | +6% more expensive |
Pakistan 🇵🇰 | 8,855 | -5% cheaper |
Philippines 🇵🇭 | 7,380 | +70% more expensive |
What Worked and Why
Africa as Growth Driver
- Nigeria, DR Congo, Kenya — optimal balance between volume and CPI
- DR Congo showed the lowest CPI — 43% cheaper than campaign average
- South Africa — above average cost, but more stable with higher purchase conversion
- Philippines — limited volume, CPI 70% above average → didn't become a core market
Key Takeaways for Performance Marketers
Infrastructure Wins
In fintech, the winner isn't who "spends more" but who has proper advertising infrastructure. Without it, any scaling leads to bans.
Testing Speed = Competitive Advantage
When you can quickly launch and pause creatives without moderation delays, you can test more hypotheses and find winning formulas faster than competitors.
Creatives Should Pass Compliance, Not Bypass It
Disclaimers, honest messaging, educational content — these aren't limitations, they're the foundation of scalability. Risky creatives might work once but won't deliver consistent flow.
Bottom Line
106,093 installs in 30 days is the result of:
- Proper infrastructure
- Policy expertise
- Testing speed
- The synergistic partnership between OHM Agency and Evido by Aitarget
In fintech, this is critical. Without it — bans, downtime, and burned budgets.
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Case study prepared by: Evido by Aitarget × OHM Agency
Campaign period: January 18, 2026 — actively running.
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