Written by

Anna Voronina

Date published

Feb 6, 2026

Partners: Evido by Aitarget × OHM Agency

Period: January 3 — February 1, 2026

Geography: Multi-geo (US, Europe, Africa, APAC)

Model: App Promotion → In-App Purchases

Goal: Sales

Context and Challenge

Advertising AI companions on Meta is a tough vertical:

strict creative and messaging restrictions
high risk of rejections and bans
limited scalability without CPA inflation

OHM Agency's task: achieve stable sales and scale without hitting policy ceilings or burning through audiences.

Why Meta Ads — and Where Evido Comes In

Despite vertical constraints, Meta was chosen as the primary channel due to:

Advantage+ Placements and algorithmic optimization for purchases
ability to rapidly test hypotheses at scale
broad reach in Tier-1/2 countries

Key point: scaling became possible precisely because of Evido by Aitarget's infrastructure and expertise.

Evido by Aitarget's Role

Evido acted not as a "payment layer," but as an operational partner for scaling:

stable infrastructure for Meta App Promotion
reduced operational risks when working with a sensitive vertical
ability to confidently test campaigns without account blocks
transparent economics by country and campaign

For the agency, this meant focusing on performance rather than firefighting moderation issues.

Creative Strategy

Lifestyle creatives with soft emotional triggers were used:

Visually "safe" scenes (comfort, privacy, emotions)
No sexual undertones, emphasis on "friendship" rather than relationships
Light flirtation within policy boundaries for retention

Creative Examples

Results of the creative strategy:

multiple working variations
low creative fatigue
stable CTR and manageable CPA over time

Campaign Results (Sales / Cost per Purchase)

Cost per Purchase spread across countries:

Efficiency variance across geographies reached 100% — top markets showed CPS 2x lower than average.

Top Markets by Efficiency:

US — best CPS performance across all geos (-26% vs. average)
PL — 13% more efficient than average
IT — close to average performance (-3%)
DE — 29% above average
CA — 42% above average
CH — 48% above average

Additional Metrics:

Total reach: multi-million audience across 20 countries
Scalability: stable without sharp CPA spikes

Full Country Data

Country	Reach Share	Click Share	CPS vs. Average
US	24%	28%	-26% (best result)
DE	14%	16%	+29%
CA	8%	14%	+42%
IT	5%	7%	-3%
GB	5%	5%	+20%
PL	4%	5%	-13%
AT	4%	4%	+12%
ZA	3%	7%	+16%
HU	2%	4%	-10%
RO	3%	3%	+6%
GR	2%	2%	-9%
CZ	2%	3%	-5%
MY	2%	4%	-9%
AU	2%	2%	+37%
NL	2%	2%	+2%
CH	1%	1%	+48%
PT	1%	1%	+12%
SK	1%	1%	-2%
SE	1%	2%	+5%
IL	1%	2%	-1%

Why This Case Matters for Performance Marketers

AI companions aren't a death sentence on Meta

With the right infrastructure and creative framework, the category scales.

Infrastructure beats hacks

Without a reliable partner for accounts and payments, growth quickly hits hard limits.

Creative = risk control

Soft, "clean" visuals drove more sales than aggressive dating-style messaging.

What the Evido by Aitarget Partnership Delivered

For OHM Agency:

predictable economics as spend scaled
fewer rejections and operational blockers
ability to focus on optimization and scaling

For the end client:

focus on Sales rather than solving technical problems
geographic expansion without sharp CPA increases
stable in-app purchases in a challenging vertical

Bottom Line

This case demonstrates how proper infrastructure and a strong agency enable scaling of a sensitive vertical on Meta Ads while keeping economics under control.

Evido by Aitarget here isn't an "intermediary" — it's a performance accelerator.

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Why Meta Ads — and Where Evido Comes In

Despite vertical constraints, Meta was chosen as the primary channel due to:

Advantage+ Placements and algorithmic optimization for purchases

ability to rapidly test hypotheses at scale

broad reach in Tier-1/2 countries

Key point: scaling became possible precisely because of Evido by Aitarget's infrastructure and expertise.

Evido by Aitarget's Role

Evido acted not as a "payment layer," but as an operational partner for scaling:

stable infrastructure for Meta App Promotion

reduced operational risks when working with a sensitive vertical

ability to confidently test campaigns without account blocks

transparent economics by country and campaign

For the agency, this meant focusing on performance rather than firefighting moderation issues.

Why This Case Matters for Performance Marketers

AI companions aren't a death sentence on Meta

With the right infrastructure and creative framework, the category scales.

Infrastructure beats hacks

Without a reliable partner for accounts and payments, growth quickly hits hard limits.

Creative = risk control

Soft, "clean" visuals drove more sales than aggressive dating-style messaging.