Anna VoroninaPartners: Evido by Aitarget × OHM Agency
Period: January 3 — February 1, 2026
Geography: Multi-geo (US, Europe, Africa, APAC)
Model: App Promotion → In-App Purchases
Goal: Sales
Context and Challenge
Advertising AI companions on Meta is a tough vertical:
- strict creative and messaging restrictions
- high risk of rejections and bans
- limited scalability without CPA inflation
OHM Agency's task: achieve stable sales and scale without hitting policy ceilings or burning through audiences.
Why Meta Ads — and Where Evido Comes In
Despite vertical constraints, Meta was chosen as the primary channel due to:
- Advantage+ Placements and algorithmic optimization for purchases
- ability to rapidly test hypotheses at scale
- broad reach in Tier-1/2 countries
Key point: scaling became possible precisely because of Evido by Aitarget's infrastructure and expertise.
Evido by Aitarget's Role
Evido acted not as a "payment layer," but as an operational partner for scaling:
- stable infrastructure for Meta App Promotion
- reduced operational risks when working with a sensitive vertical
- ability to confidently test campaigns without account blocks
- transparent economics by country and campaign
For the agency, this meant focusing on performance rather than firefighting moderation issues.
Creative Strategy
Lifestyle creatives with soft emotional triggers were used:
- Visually "safe" scenes (comfort, privacy, emotions)
- No sexual undertones, emphasis on "friendship" rather than relationships
- Light flirtation within policy boundaries for retention
Creative Examples
Results of the creative strategy:
- multiple working variations
- low creative fatigue
- stable CTR and manageable CPA over time
Campaign Results (Sales / Cost per Purchase)
Cost per Purchase spread across countries:
Efficiency variance across geographies reached 100% — top markets showed CPS 2x lower than average.
Top Markets by Efficiency:
- US — best CPS performance across all geos (-26% vs. average)
- PL — 13% more efficient than average
- IT — close to average performance (-3%)
- DE — 29% above average
- CA — 42% above average
- CH — 48% above average
Additional Metrics:
- Total reach: multi-million audience across 20 countries
- Scalability: stable without sharp CPA spikes
Full Country Data
Country | Reach Share | Click Share | CPS vs. Average |
US | 24% | 28% | -26% (best result) |
DE | 14% | 16% | +29% |
CA | 8% | 14% | +42% |
IT | 5% | 7% | -3% |
GB | 5% | 5% | +20% |
PL | 4% | 5% | -13% |
AT | 4% | 4% | +12% |
ZA | 3% | 7% | +16% |
HU | 2% | 4% | -10% |
RO | 3% | 3% | +6% |
GR | 2% | 2% | -9% |
CZ | 2% | 3% | -5% |
MY | 2% | 4% | -9% |
AU | 2% | 2% | +37% |
NL | 2% | 2% | +2% |
CH | 1% | 1% | +48% |
PT | 1% | 1% | +12% |
SK | 1% | 1% | -2% |
SE | 1% | 2% | +5% |
IL | 1% | 2% | -1% |
Why This Case Matters for Performance Marketers
AI companions aren't a death sentence on Meta
With the right infrastructure and creative framework, the category scales.
Infrastructure beats hacks
Without a reliable partner for accounts and payments, growth quickly hits hard limits.
Creative = risk control
Soft, "clean" visuals drove more sales than aggressive dating-style messaging.
What the Evido by Aitarget Partnership Delivered
For OHM Agency:
- predictable economics as spend scaled
- fewer rejections and operational blockers
- ability to focus on optimization and scaling
For the end client:
- focus on Sales rather than solving technical problems
- geographic expansion without sharp CPA increases
- stable in-app purchases in a challenging vertical
Bottom Line
This case demonstrates how proper infrastructure and a strong agency enable scaling of a sensitive vertical on Meta Ads while keeping economics under control.
Evido by Aitarget here isn't an "intermediary" — it's a performance accelerator.
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